Friday, February 18, 2011

Soy milk “Soy mamelle” by Kian

Here is one really creative packing design of milk product. And to be really specific it is about soy milk. The design is unique with the shape of the packing.
The packing of each bottle is designed in the shape of a squeezable udder with a twist off cap. The design is by Russian creative agency
Kian. The concept behind the shape of the packing is willing to make us think that the soy milk is identical and a natural choice to the cow and its products.
Another part of the message is the design of the labels of the packing. The main used color is green, that concentrate on the psychogenesis of the product, creating an image of nature and health.

The packing at the store

The packing design is trying to escape from the cliché of the packing we find in our everyday life, and instead of emphasizing efficiency and practicality especially in term of case and material used the designer from Kian used a very memorable shape and forms. Definitely, creativity and aesthetic come first in this design over practicality of use. But the design is so unique that when people see it they will want to try it. If not for the milk itself maybe for the design of the packing.
Soy milk “Soy mamelle” is a 100% vegetative product. It is a source of high grade fiber and calcium, containing no cholesterol and a proven ability to actually lower cholesterol levels in the human body.
The packing is made from two materials PET and glass, it has convenient lid and leans on a 3 legs.

More information about this design studio can be found at:


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