Thursday, August 23, 2012

"The Coca-Cola Beatbox" by Pernilla Ohrstedt and Asif Khan

The London based designers with long-time Olympic sponsors Coca-Cola designed a pavilion, piece of artwork which is also a musical instrument for its visitors. The spectacular Olympic Park pavilion can inspire visitors to Move to the Beat of London 2012. They can “play” and remix an Olympic soundtrack, created by Mark Ronson via sounds embedded in the building. The starting point of the project called “The Coca-Cola Beatbox” is the soft drinks company “Move to the Beat” campaign intended to inspire British youth and to connect them with the Olympic Games, to provoke their passion for music and sport.

The genius designed the Coca-Cola Pavilion are Pernilla Ohrstedt and Asif Khan. Swedish and British designers designed the Beatbox in white and red from 230 individual components, that makes complex, self-supporting structure. The giant crystalline structre is made from interlocked translucent air cushions with the size of billboard. In each cushion is groundbreaking audio, lighting and responsive sensor technology, used to upload the sport sound into the pavilion.

The visitors walk in small groups and the guide tells them a story of what sound it is and what panel they must touch. The sound can be of breathing, an archery bow or squeaky running shoes. When touched the sounds can be trigged and remixed by gestures and movements of the visitors. The magic of light of the cushions show us that has been designed to simulate the energy released when a bottle of Coca-Cola is opened served and shared. The 180 pannels glow rhythmically with Mark Ronson`s track. Controlled with individual code, each panel has eight polypropylene blades that fold in on themselves.


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