Wednesday, February 12, 2014

A Reason to Care About the Super Bowl: Haute Couture Helmets by 48 Top Fashion Designers

Normally sports aren’t exactly our cup of tea around here (have you seen our rationale for watching this year’s Super Bowl?), but when Dennis Basso designs a one-of-a-kind football helmet with a fur mohawk on top, we take note. And he’s not alone: 47 other major designers put their skills to the test in crafting haute couture helmets in honor of the upcoming Super Bowl XLVIII and amidst the NFL playoffs, adorning the head-protectors with flowers, fur, rivets, and other details.

The helmets were created by different designers, such as Diane von Fustenberg, Catherine Malandrino, Betsey Johnson, Helmut Lang, John Varvatos, Marchesa, Narciso Rodriguez, Rag & Bone, Steven Alan, and many more. You can see them all on display at the Bloomingdale’s flagship store on 59th Street. You can also step in front of a screen, where one of these unique football helmets will be digitally placed on your head for a very “fashionable” selfie. The display, as well as the online auction for the helmets, will continue until February 4th. So far the leading bid is for the helmet by Stacey Bendet for Alice & Olivia.


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