Thursday, February 13, 2014

Inspired by Hefeweizen, Jelly Belly Introduces DRAFT Beer Flavored Jelly Beans

Jelly Belly, the candy company long known for creating interesting and uniquely flavored jelly beans has recently announced its newest incarnation – draft beer flavored jelly beans.  Yes, beer fans can now enjoy that smooth, rich, hoppy flavor in a sweet and chewy confection. Also, although the jelly beans contain no amount of alcohol, Jelly Belly is careful to market them only to adults, as they do with their other libation-inspired flavors. The company’s newest flavor was introduced at the Winter Fancy Food Show in San Francisco earlier this month.

Jelly Belly has never been afraid to delve into the different and sometimes even weird flavor profiles for their jelly beans.  Some of their past successful flavors have included savory flavors such as buttered popcorn to super-sweet flavors such as toasted marshmallow. The company has even gone out on a limb and created flavors most people would never even dream of such as lawn clippings. Given the breadth of these flavors, it’s not surprising that the newest flavor is beer. It is most certainly a flavor that is enjoyed by a large part of the population.

Jelly Belly has indicated that through the years several fans of their jelly beans have requested beer-flavored beans so product developers have been spending years developing just the right taste. Since the company has its origins in Germany, they decided to go with the distinct flavor of a Hefenweizen ale. Anyone who takes a chance on the treats can expect to experience a flavor that is “clean with notes of wheat and a touch of sweetness.” It’s a whole new candy world since Jelly Belly announced beer flavored jelly beans.

There are many flavors associated with beer and they all needed to be captured in a single jelly bean. First the development team needed to recreate the hoppy flavor that is so familiar to beer drinkers. After that flavor was perfected, they moved on to the yeasty flavor that gives beer its richness. The biggest challenge facing the Jelly Belly development team was avoiding the bitter flavor that can so often accompany beer. Once that hurdle was overcome, the product was ready for distribution and consumption.

In keeping with the spirit Jelly Belly has always had with their candy, the beer flavored jelly beans can be mixed with other flavors in order to create new flavors. For example, two draft beer Jelly Bellies eaten with one red apple Jelly Belly creates a beer cider flavor. Another flavor combination is two draft beer Jelly Bellies plus one peach Jelly Belly creates a beer sangria flavor. “Recipes” for additional flavor combinations can be found by visiting Jelly Belly’s website.
Jelly Belly is always pushing the envelope for new flavor profiles. It is safe to say that anyone would be hard-pressed to find at least one flavor that is appealing to the pallet. Now the only question left to ask is, “What flavor will they think of next?”
Since Jelly Belly announced the release of beer flavored jelly beans, questions have been raised where the beer beans will make an appearance and the answer is, California however, they will be expanding into other markets soon.


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