Wednesday, March 5, 2014

Australia’s First Ever Limited Edition Absolut Oz by Baz Luhrmann


World renowned Australian film director Baz Luhrmann has collaborated with Absolut vodka to produce Absolut Oz, the first ever limited edition of Absolut bottle celebrating Australia. The spiced-orange flavor chosen by Luhrmann for the Oz edition was influenced by Australia’s robust and deeply seeded beach culture.


“We are extremely pleased and proud to be collaborating with one of the great visionary minds of the contemporary world in Baz to realize the first Australian Absolut limited edition. Baz is one of the world’s renowned inspirations in creativity. Working with Absolut, Baz has captured the unique essence of Australia,” said Julien Hemard, managing director at Pernod Ricard Australia.
As part of the creation process, Luhrmann travelled to Sweden and the southern town of Åhus, home to the Absolut distillery and the sole source of the pure water, which goes into each and every bottle of Absolut. It was here that he collaborated with Absolut to develop the Oz flavor which was crafted to evoke what it is like to be on the beach in Australia.
In addition to developing Absolut Oz, Luhrmann also worked closely with Absolut to create four special cocktails, each of which is a toast to four famous beaches around Australia. They are the Tama-Glama, The Hells Bells Beach, the Cable Beach “Stairway to the Moon,” and The South Avoca Elevator.


According to Absolut, Luhrmann believes that our taste palette, like other senses such as smell, has the power to transport us to places both known and imagined, in this case Australian beaches. “Absolut Oz is a distillation of the unifying truth that we are all equal under the sun,” said Luhrmann.
“While creating the drinks which feature and celebrate Absolut Oz, we reflected on that moment when the sun dips below the horizon and, as we say in the movies, the magic hour is upon us,” Luhrmann added.



The Absolut Oz will be available in one size only, 1 liter, for $54.99 for a limited period of time.This Luhrmann’s limited edition will go on sale next month and will feature a specially designed neck tag with story notes, images and recipes for the cocktales created by Luhrmann.

A big variety of Absolut Limited Editions bottles can be found here.

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