Monday, April 28, 2014

Moët Ice Impérial in the Summer Escape Trunk

Selfridges and Moët are always in cahoots for one champagne campaign or another. On offer exclusively at Selfridges from next month is the Moët Ice Imperial Limited Edition Summer Escape Trunk, a luxurious mobile bar with flair. Take the trunk full of Moët Ice Impérial to outdoor activities this summer, be it alfresco, riparian entertainment (like Mrs. Bucket) or a day at the beach.

The trunk is fully portable and ready move wherever you move. It can hold up to 20 bottles of champagne, 24 large Moët glasses and five ice buckets. It has separate compartments for ice cubes and garnishes such as mint leaves and twist of lime. Trunk comes fully stocked with the purchase.
The Moët Ice Imperial champagne itself is a special blend created by the house’s chef de cave Benoit Gouez to deliver a “rich, fruity flavor when drunk over ice”.

As the name suggests this is champagne made to serve over ice. In the UK up until now it was only available in few selected bars in the summer, from next month that is going to change. Starting May 1st you can buy it at Selfridges.

The Moët Ice Imperial Limited Edition Summer Escape Trunk is priced at £8,000. If this is too pricey for your wallet, there is a more affordable one. A Moët Ice Imperial set at £199 comprising two bottles of champagne, four glasses and an ice scoop, more than enough for a small jamboree by the pool.


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