Friday, April 4, 2014

Royal Brackla 35 Year Old – Bacardi’s Most Expensive Whisky to Date

The Royal Brackla 35 Year Old, costing US$15,000, is now exclusively available in Singapore Changi Airport through duty free retailer DFS Group. Described as “one of the most remarkable whisky launches in travel retail”, the new expression has been bottled to celebrate the 200th anniversary of the Royal Brackla Highland distillery, which first opened in 1812. The release also marks the first time Royal Brackla has entered the duty free channel. To celebrate the brand’s history as the first Scotch whisky to be granted a royal warrant, which was bestowed by King William IV in 1833, the new bottle demonstrates “symbols of royalty”.
These include a metal crown that encases the bottle, the orb represented by the sphere of the bottle, and the scepter symbolised by the crystal stopper. The Royal Brackla master crest is also visible on the bottle and luxurious presentation box.

Each bottle is individually numbered and etched with the commemorative dates 1812-2012.
“The Royal Brackla is an extraordinarily beautiful presentation and marks a stunning entry to travel retail for the brand,” said Irving Holmes Wong, regional director for Asia-Pacific and MEA at Bacardi Global Travel Retail.

“We’re delighted to work closely with DFS in presenting The Royal Brackla to travellers at Changi, sharing in a programme of activities to engage the target profile of highly affluent whisky connoisseurs with an elevated drinking experience that perfectly reflects the brand’s unique royal heritage.”
Said to have notes of apples, toffee and vanilla on the nose, and flavours of dark chocolate, biscuit and spice, The Royal Brackla 35 Year Old has been finished in sherry casks and bottled at cask strength.

Bottled at 49% abv, The Royal Brackla 35 Year Old is now available from Singapore Changi Airport.


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