Finally, Gucci is launching its first cosmetics line. The products are due to hit shelves around September and Charlotte Casiraghi, the daughter of Princess Caroline of Monaco and a long-standing Gucci muse will be the face of the collection. According to Gucci, the campaign starring Casiraghi will be “highly sensuous and feminine.” The print campaign and accompanying video will “capture Casiraghi in a series of stolen moments which bring the spirit of the Gucci Cosmetics collection to life via Casiraghi’s mesmerizing beauty and modern allure.”
“I have really enjoyed my relationship with Frida over these last four years, and I am now excited to work with her again on this signature product,” Casiraghi said.
The new collection will include eye, lip, nail and face make-up as well as brushes and skin preparation products, and will be produced with the consumer goods company Procter & Gamble.