During recently concluded London Fashion Week, Canon and Stella McCartney unveiled the limited edition Linda Camera Bag, a special design collaboration between them. The bag itself is part of McCartney’s exclusive sustainable evening capsule collection, the 2014 London Stella McCartney Green Carpet Collection. The designer who is known for her creativity, innovation, sense of style and ethical approach to fashion has combined all these attributes with technology to create the Linda camera bag. The bag is named for her mother Linda McCartney, who was a well-known animal rights activist and a vegetarian. Custom made for the world’s smallest DSLR camera, the Canon EOS 10D White DSLR it will be sold together with the bag.
“Growing up with a mother and a sister who are photographers, I have fond memories of them pulling out cameras from their bags snapping and capturing moments. It was a no brainer to create a bag for this brilliant Canon camera, because it was really exciting to design something fashionable and stylish that encourages people to take photographs,” Stella McCartney said in a statement.
The trendy box shaped bag is made from innovative Eco Alter Nappa, a leather alternative and comes in a color combination of matte neutral tones and metallic finish. Even though made exclusively for the EOS 100D camera, it also doubles as a fashionable everyday handbag, with its adjustable strap it can be worn either over the shoulder or as a handheld tote.
Limited to just 1,000 bags, it will be offered as a special package with the EOC 10D White. Priced at £1,200 (about $1,950) in UK bag will be available exclusively at Harrods and Selfridges from November.