Thursday, March 6, 2014

Eight Things You Need To Know About The Adidas Samba Primeknit - The First Knitted Football Boot In The World

The world’s first knitted football boot is a remarkable product in all regards, more so since it was created by a highly respected company such as Adidas. Boasting utmost flexibility, sturdiness and comfort, the Adidas Samba Primeknit was made using yarn – a very sturdy material that is usually used in the production of embroidery, rope making or textiles. However, since football players are often required to train or play on wet football fields, the yarn used in the manufacturing process of the Samba Primeknit is completely water resistant.

They started development in 2012…
In 2012 we launched the first ever running primeknit shoe, which delivered a fit experience never seen before in our running products. Soon after, a lot of our key football players were also wearing the shoes off the pitch and soon they were asking when the same fit experience would come to football.

They’re not built to be lightweight…
The main advantage is the sock-like fit experience that you get from the material and the construction; this sock-like prime fit experience is only possible because we don’t have all the additional layers with the knitted upper.
In a normal shoe construction, for example leather or synthetic, you have the basic material layer, which comes as a roll or in the case of leather, a hide/skin. The upper pieces are then cut and this basic material component requires additional layers in order to fulfil performance targets.
As an example, underlays and weldings on the inside/outside for reinforcement to create stability or stitching in the forefoot to control stretch.

Having all these different layers, which are essential for performance, unfortunately also influence the natural fit properties of the material.
With the knitted upper you see on the adidas Samba primeknit, we’re able to implement the different functional requirements into a single engineered layer.
What’s really exciting for us, is this is adidas footballs first step into multi-functional single layer uppers where we can control and engineer the performance as we wish.

They use all the same construction as the primeknit track shoes used at the Olympics in London 2012 – with one key difference…
Both shoes use the exact same yarns, knitting machines and construction process, there’s no differences here. However, the main difference is the knit structure and the liquid polymer coating formula that we use to protect the yarns and control the stretch.

This comes from the fact that running is predominately linear sport and football is multi-directional, so these changes were a must.
The primeknit upper is twice as thick as the existing F50 adiZero…
Although this shoe weighs 165g, lightweight was not the intention or the goal; this weight was simply achieved because we stripped away the components that were not needed since their function was already incorporated into the knitted upper.
For example, in a normal lightweight shoe, like our F50, the material is thin to achieve the weight target. However, our Primeknit upper, including polymer coating, is double the thickness of an F50 upper. Therefore, the protective layer is increased in comparison.
The adidas Samba primeknit was tested to handle the wet…
We looked for testing in the most critical testing months, from September to December. Those months are known for the toughest conditions, extreme wetness & coldness.
We were in constant exchange with the players to gather their performance feedback and monitor the progress under sun shine, rain, wind and snow.

Over three months were spent getting the knit right…
The main challenge was to bring a running technology to football – it was a real head scratcher in the beginning because the requirements for each are so different; as I said, Running is predominately a linear sport, whereas football is multi-directional.
Therefore, the first 3 months of the project only involved knit experimentation, lab testing, biomechanical analysis and high speed video footage.
We tried many different knit structures, combinations of different knit structures and liquid polymer formulas in order to achieve the primeknit fit experience, whilst also fulfilling the required stability and stretch control needed for football.
We only moved forward with full wear-testing after finding the correct combination of structure and zone placement, which took 3 months to define.

Luis Suarez isn’t the only one who has been testing them…
Surprisingly, Luis isn’t the first to wear the adidas Samba primeknit: the initial testing and development of the upper was performed with many local semi-professional testers in Germany, close to adidas HQ. This gave a great platform that allowed us to go to the pro’s with a product that already had strong feedback.

Luis is on a fire this season and as a result, it was important to introduce him to concept where we already had a lot of confidence in the product.
Nevertheless, although not involved in the very early stages, he’s given some great feedback and as seen, he’s been wearing the shoe during training.

In general, when players first see the shoe they’re very curious because the look and texture of the material is so unique. We then tell them it’s knitted and they’re surprised – and they’re even more surprised when they try it on and realise that this is a shoe they can easily play and Luis was no different.

Adidas aren’t done yet…

Primeknit football is just a starting point for a relentless roadmap of developments. The new knitting technology allows totally new products and silhouettes.

JLC’s New Watch Honors The Brand’s 1928 Pocket Watch

Jaeger-LeCoultre fans were able to catch a glimpse of the Master Grande Tradition à Quantième Perpétuel 8 Jours SQ timepiece during the SIHH 2014, but the brand’s experts have now released the full specifications regarding this luxurious product. Built honoring the famed 1928 pocket watch by Jaeger-LeCoultre, the Tradition à Quantième Perpétuel 8 Jours SQ is a remarkable timepiece that impresses with a fabulous design, impeccable accuracy and a deep heritage.

The JLC 8 Jours SQ movement that powers this amazing piece is actually an improved version of the Master Eight Days Perpetual that was released in 2004. This thin yet highly complex movement features 260 parts out of which 37 are magnificent jewels. With a single glance on the dial, the user receives instant information regarding the power reserve, moonphase, date and time.

The case is made out of white gold, measures just 42mm and houses the skeletonized movement as well as 3 grained and silvered dials. Furthermore, the rims of the movement flaunt grand feu champlevé enamel rings that can be admired in their entire splendor from the front and the back sides of the watch.

Highly exclusive and available only upon request, the Master Grande Tradition à Quantième Perpétuel 8 Jours SQ timepiece is limited to just 200 units worldwide.

Fall 2014 Bags By Dior Are Classy and Fabulous

The bags of Dior Spring 2014 seem to have one very clear message: if you have the budget for exotics, Dior would like to talk to you about some handbags. If not, well, most of these bags will also come in regular leathers…but do you have any friends who have the money for crocodile? If so, can you give Dior their contact information? The brand would be much obliged.

To be sure, Dior likely already knows many of those customers well. The brand has always traded well on its rarified French history, and with the nipped waists of the New Look, the brand is even more well-suited to a wasp-waisted socialite look than some of its Parisian compatriots. That look brings around moneyed customers, and even more important, moneyed customers who wish to look moneyed.

There’s no polite discretion to the bags in the brand’s spring collection. The python comes almost exclusively in multiple candy colors per bag, and the crocodile, similar ample, is bright and glossy in almost all instances. The shapes are classic Dior, and the bags are beautiful and will likely sell extremely well.

A well-developed exotics program is important to attracting the most lucrative high-dollar customers, and Dior’s clearly putting a strong emphasis on making sure it continues to be among the few brands of choice for the world’s very, very elite. These handbags should do the trick.

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