Wednesday, June 18, 2014

Coca Cola Introduces A Cooler That Doesn’t Need Electricity To Chill Your Drink


Welcome to Colombia where in the town of Aipir, the temperature averages in at 45ºC. One would believe that to survive in such a hot town, electricity must be a basic necessity that has been provided to all the residents; you are wrong. The town folks, broadly speaking, do not have access to electricity or at least access to reliable supply of it. There goes your idea of grabbing an ice cold beverage from the fridge.
However, this was the case until Coca Cola and the Leo Burnett Colombia advertising agency decided to do something about it and have, as a result, introduced a gadget known as ‘Bio Cooler’, which is capable of chilling cans of Coke without employing electricity. Another collaborator in this project is the International Physics Centre in Bogota.


A short video has been released by the Leo Burnett ad agency, which talks about this particular gadget and how it works by employing 2 methods; the first method involves a compartment which is located on top of the gadget and contains plants and soil whereas the Coke cans are placed in a chamber below. Once the plants are watered; most of the water gets evaporated resulting in a cooling effect on the chamber down below.


The second method that has been incorporated involves using the heat from sun and a mirror to convert a gas (unnamed so far) into liquid and the cooling effect by liquid’s circulation around the chamber is harnessed.



Check out the World’s Smallest Wireless Ear Phones


We could actually have written an introductory note to this article but oh well, we are too excited to bring you the news right away, so without further ado we bring to you; Earin – The smallest wireless ear buds in the world. The ‘Earin’ has been created by a team of engineers led by Olle Lindén – a mechanical and design engineer.


The idea, as per Olle, was to come up with ear buds that would help the users get rid of the mess that wires create and allow for a perfect fit in the ears while providing a high quality experience. The Earing weighs in at 5 grams and comes with a plastic casing that has a silicon tip located at the end, which has been incorporated to allow for a snug and noise-free fitting inside the ear.


The diameter of the buds measures in at 14 mm whereas its length has been recorded at 20 mm. So, in short, they are quite similar to the conventional ear buds minus the messy wires and use Bluetooth 3.0 and 4.0 for playing audio from paired device seamlessly.


An armature speaker was used for the ear buds, the same that is usually used for hearing aids. As per the development team, it allowed them to manage higher outputs with higher energy efficiency and helped them in keeping the size to a bare minimum. The ear buds are powered by a 50 mAh Li-ion battery that is rechargeable and a single charge can survive for continuous 3 hours of playback after which, the user can make use of the storage capsule that has a 100 mAh Li-ion battery embedded and is capable of charging the ear buds. The capsule itself can be charged via USB cable and weighs about 25 grams.


Despite the fact that the company offers three different foam tips, they still do understand that the ear buds can easily fall off when the user is subjected to shocks and in order to prevent that from happening, a ‘Concha lock’ made from silicon has been incorporated into the design. This lock attaches to the ear buds and makes use of a wing nestled along the ear’s inner part in order to come up with a secure fit.
Olle is no amateur when it comes to ear buds and music, for he has been working with Sony Ericsson and Nokia previously, where his job description included designing audio components for the phone architecture. He says the idea was born five years ago but it is only now that the technological advancement has allowed him to turn the dream into a reality.


The team is right now offering sets of Earin buds and the charging capsule for $168 on Kickstarter. The functioning prototypes have been created already and the team is using crowdfunding in order to launch the product into the commercial market and has high hopes for starting the shipping in January 2015.

Say Hello To The World’s Most Advanced Football – The Adidas Brazuca


The Adidas Brazuca ball is the latest ball in the 2014 world cup, which will be facing some of the world’s best strikers and overcoming the gap left by the Jabulani ball used in the 2010 world cup. The name Brazuca was chosen through a World cup fan poll and it means “A way of life” in the native Brazilian language.


The Brazuca ball is going to be under heavy scrutiny after the failure of the ball used in 2010 world cup. The unmannered dipping and swerving of the Jabulani ball was the reason that it was named as “The Beach Ball”. The Brazuca ball has been undergoing testing for over two years, by teams like Bayern Munich and Barcelona; Schwensteiger and Messi being the players dedicated to the testing. As the void was too big, Adidas had to do something remarkable, which they indeed did.


Some of the key improvements and features of the ball are: – six polyurethane panels to keep the ball in same shape and weight in all conditions – A little rough on the surface to avoid unnecessary swerves, dips and to provide better touch and accuracy. -Latex bladder to provide the bounce and rebound as desired. – A little heavier, to provide faster speed.


The ball was supposed to be manufactured in China, but as the Chinese factory couldn’t fulfill the supply demand, a factory in Pakistan was given the task. Sialkot; a city in Pakistan quite famous for the sports goods manufactured there was at the task. The percentage of female workers is 90% in the factory, as according to owners, they can take care of the minor details that the male gender misses out on.


In the first step, panels are attached together and placed on each ball, which is then heated and compressed in a spherical clamp to give it the perfect round shape. A thermo-molding machine is used to give the balls the desired round shape when inflated.



The finishing touches are given to each ball by hand, the Pakistani women being extremely skilled at this sewing job, do a wonderful work. The balls are then tested in a machine that shoots the balls at a metal plate at a speed as high as 30 mph. Each ball must survive 3500 collisions to be approved. Another machine is used to transmit data to a computer which then cross-checks the ball to be perfectly round using a 3D plotter.


This is the journey, the Brazuca balls go through before being qualified as the Top class balls that are then used in the biggest football tournament in the world.

Apple Buys Beats and Ditches the Conventional Headphone Socket


Apple recently bought off Beats, a firm founded by Dr. Dre and Jimmy Iovine and within days of this business deal, has announced that it will be abandoning the conventional headphone socket (3.5 mm) in order to incorporate the Lightning sockets for it’s headphones. The Beats brand, for obvious reasons, will be used to create headphones with such particular connectors.


Why would Apple do such a thing? That is because the Lightning headphones will reportedly be able to receive digital audio output, lossless 48 kHz stereo, from Apple gadgets and shall be capable of sending inputs of 48 kHz mono digital audio. Audio input implies that the headphones will support a mic as well. Also, headphones will be able to draw power from the phone (hmmm, quick battery drainage?), which will be useful when it comes to cancelling noise.


The acquisition of Beats cost Apple $3 billion and Apple’s boss Tim Crook while revealing the deal said; ‘We have known these guys forever, we’ve dated, we’ve gone steady and now we are getting married.’ Jimmy Iovine gave a similar response by saying; ‘I’ve always known in my heart that Beats belonged with Apple.’ Jimmy Iovine and Dr. Dre will be joining Apple as part of the deal.
Rumor has it that Apple is really interested in Beats expertise when it comes to wearable tech and this acquisition has pushed Apple one step closer to iWatch launch.


CEO Apple Tim Cook, while giving an interview, said; ‘This relationship started a decade ago, so we know there is an incredible cultural fit. These two guys have a very rare set of skills. It’s like finding a particular grain of sand on the beach. It’s that rare”

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects


Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful.
Is that just an empty soda bottle? Nope, it's a squirt gun. Useless piece of trash? Nope, it's a pencil sharpener, or the perfect rattle for your baby. Make your children happy. Give them Coca-Cola, and toys made from Coca-Cola. And if you have two empty Coke bottles, you can even make a dumbbell to burn off some of the calories you gained by guzzling both.


Created with the help of Ogilvy & Mather China, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they're empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners. It's all part of a clever effort to encourage consumers in Vietnam to recycle, and a rare success at the sort of alchemy that seeks to reincarnate garbage as advertising (even if such attempts are a cornerstone of the marketing industry). Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start.


It's not clear if the add-ons themselves are made from recycled material. Even if they are, producing more plastic parts might not be the best way to reduce plastic waste.


But that's beside the point. While the caps might not quite hit the sharing chord as clearly as the it-takes-two-to-open bottles, they're a smart bit of advertising. "What if empty Coke bottles were never thrown away?" the campaign asks. Clearly, it would mean people everywhere could finally live in a utopia where everything was made of Coke products.








Twitter Delicious Facebook Digg Stumbleupon Favorites More