Finally smart watches and wearables are getting the luxury treatment. While technology on wearables improved considerably, design improvements have taken a while to take off. Recently Samsung and Apple have taken steps to set them on the correct path. However, new British brand Christophe & Co has taken things further, they have hired Italian design house Pininfarina to create an ultra-luxury smart bracelet named Armill.
There will be three Armill models at the launch – entry level Virtus, mid-range Orion and the top of the line Apollo. Pininfarina as you know is famous for designing Ferraris, their Armill design shows glimpses of influence from the automotive world. Most of the wearables on the market today resembles round bracelets that swings from the wrist. Armill on the other hand feature a more square design with a tight fit with some padding built into the inside, making it more comfortable to the wearer.
Armill’s inner frame will be crafted from British-made carbon fiber with decorative materials such as 18 karat gold, high-tech ceramics, Alacantara leather and precious stones draping the top. Christophe & Co plans to offer various customizations to make it exclusively yours, some of them include hand engraving. If you are Chinese they are happy to engrave dragons or Zodiac signs and if you are Russian St. George slaying a dragon will be the way to go.
The origin of the name “Armill” has a regal background. It is an ancient bracelet type worn by royalty and nobility to display their status. Christophe & Co wishes to give modern day royals, nobility and specially billionaires and millionaires another way to showcase their wealth and status in addition to super cars, fine watches and luxury mansions they own.
Batteries with small rotors powers the Armill. With the help of the rotors, batteries get charged the same way like automatic watches that is via the motion of wearer’s wrist. This way more you wear the device, the more it gets charged, and may not ever need to charge again. Christophe & Co estimates it can accumulate a power reserve enough to last a year.
Christophe & Co assures prospective customers technology on their high-end wearable will not go obsolete with time and they intend to update software on a regular basis. It seems Bluetooth or NFC will take care of the communications between an Armill and its related phone app. The device will be offered with various perks such as exclusive clubs and a 24/7 concierge service, just like what Vertu offers with their ultra-luxury phones.
They are now taking pre-orders at christophe.co.uk (prior to placing the order will you need to get a key to enter the site proper). The Armill will be offered as a limited edition of 425 devices during its first run. Prices are Virtus $75,000 (300 units), Orion $93,000 (100) and high-end Apollo $149,000